Peter J. D’Arruda, MRFC^®, RICP^®, is President of the IARFC (International Association of Registered Financial Consultants), an Investment Advisor, fiduciary, and has been in the financial arena for over 25 years.  He founded Capital Financial to help his clients “Cross the street of life.“  He and his team strive to help their clients take the worry out of living in retirement.  Known as “COACH PETE” to most of his clients and radio show listeners, Coach Pete’s lifetime goal is to assist his clients in achieving the levels of success they desire.

He has authored 6 books and co-authored 2.  Two of his books have reached the best-sellers list on Amazon.  The most noteworthy book, Successonomics, is one that Coach Pete co-authored with Steve Forbes.  But, by far, his favorite book just happens to be his most recent, “7 Baby Steps to a ridiculously Reliable Retirement Income”.  He has just been named to the prestigious Forbes Leadership Council and will be submitting at least 6 articles a year to Forbes for their readers’ print and web enjoyment.  He is a graduate from The University of North Carolina.

He is a proud father of daughter, Caroline, age 11 with his wife, Kim.